Creating a High-Performing About Me Page on eBay

Creating a High-Performing About Me Page on eBay



Ever seen the "ME" logo that sits alongside some eBay user IDs? That's

the About Me icon and it is displayed for all eBay members who have

created an About Me page. If you haven't already create one, About Me

pages are great for reaching potential eBay buyers and explaining about

yourself, your business, your listings, etc. In fact, About Me pages

allow unlimited customization - you are able to insert HTML and

formatting!



If you haven't already created an About Me page, follow the below

instructions for the how and why. If you have already created one,

scroll below to find out how to use the About Me page to drive natural

search traffic and increase your sales!



Why Create an About Me Page



Let the eBay community know who you are

Show off your listings and your business

Display your items and your history

Describe your favorite hobby



Creating an About Me Page



Create your About Me Page and either design it via HTML or templates - Create your About Me page Now



Access the About Me Message Board for tips on how to create yours



About Natural Search and Your About Me Page

There are two main search classifications: natural search and paid

search. While paid search refers to all pay-per-click advertising (such

as Google AdWords and Overture), natural search refers to all unpaid

search results based on relevance. Improving your natural search

rankings can deliver increased traffic to your site (About Me page,

Stores page, etc), helping you drive more eyes to your listings and

pages! Following the below guidance is an excellent starting point -

acting upon any number of these best practices will improve your

natural search rankings.



Do's - Improve your Search



Page Content: Simply put - CONTENT IS KING! The content on your

pages and listings is what readers find useful - likewise, its what the

search engines find useful. Make sure to place strong, relevant

keywords throughout the page body and in text. Place pertinent keywords

within your headers by using header tags (H1, H2, etc). Keywords can

also be stressed by bold and italics formatting. If, for instance, your

About Me page is dedicated to your poker chip collection, you want to

make sure that the content and keywords placed on the page are all

relevant and surrounded with great poker-related content.

Links: Strong linkage to a website / webpage raises its relevance and eventually its search engine ranking.

Internal Linking: it is important to link internally to your own

pages via text links as this assists the search engines by pointing

them towards related pages. Your About Me page, for instance, should

highlight your Stores Page and perhaps your most relevant search

results pages.

External Linking: If you own an eBay Store, for instance, you

could improve linkage by contacting related Web sites and Webmasters

and kindly ask them to create a text link to your site. Additionally,

construct and submit related articles to online publications in

exchange for linkage.

Submit Your Webpage to the Engines: Most of the search engines

(Google, Yahoo!, AltaVista, etc) allow you to submit your site for

free; upon entering your URL, email contact, and other pertinent

information, the search engine directs its crawlers to enter your site.





Don'ts - Avoid these natural search killers:



Avoid Splash Pages: Flash and heavily graphic introductions

prohibit engines from crawling your site. Because crawlers work best

with text links, splash pages are very troublesome. A good rule of

thumb: always keep your most valuable and compelling information

up-front and in text.

Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index.

Avoid JavaScript when Possible: Though JavaScript menus are very

popular, they disable crawlers from accessing those links. Most,

well-indexed Web sites incorporate text-based links primarily because

they are search engine friendly. If necessary, JavaScript should be

referenced externally.





I am an eBay employee and this guide reflects my personal views and is not written on behalf of the eBay company

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Orignal From: Creating a High-Performing About Me Page on eBay